brevoortformspring:

Yes, creators get incentives on books that are read through Marvel Unlimited, though it’s a complex algorithm. And I don’t think readership on Unlimited is really a factor in the survival of a series given that the soonest that new books make it onto that platform is after six months. I suppose if something performed outstandingly, in a way that made it stand out from everything else and shattered expectations, we would look into that. But so far, that hasn’t really been the case–what’s most read on Unlimited tend to be the same titles that sell well as single issues both in print and digitally.

It bothers me too. What I’ve decided is that for the foreseeable future, if I see a new issue that I want to read, I purchase it on the spot. Let my full $ factor into the new sales figures. BUT if I want to read back issues of a new to me series (I checked out Daredevil about 3 years ago, fell in love with the book and set about catching up on 50 years of continuity), that’s for MU. Or, in other words, if I were still buying physical copies, if it’s a title old enough to be in the back issue bins instead of on the LCS racks, at a point where my money wouldn’t be going to comics companies/creators in the first place and it’s not about supporting the creators, but about plugging gaps in my collection… Then it’s time for MU.